FEMINIST BEAUTY – How Beauty Industry Can Be More Feminist
Feminist Beauty is a blueprint for beauty brands to be more feminist, inclusive, transparent, and to show genuine care for their customer.
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LIVING PUR BLOG
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LivingPUR
- Sep 26, 2022
- 8 min
IS TALC POWDER DANGEROUS — The Dust That Won't Settle
Is talc powder in cosmetics dangerous, harmless, or somewhere in between? And does J&J powder deserve the backlash? Read on to find out.
LivingPUR
- May 18, 2022
- 10 min
CRUELTY—FREE IS NOT FREE FROM CRUELTY — How To Tell If a Beauty Brand Is Actually Cruelty—Free
What does cruelty-free beauty mean? Is this claim real or just a cruel joke some brands are playing on you? Learn how to spot a difference.
LivingPUR
- May 12, 2022
- 7 min
MIND YOUR OWN BEESWAX — Why You Cannot Claim Cruelty—Free and Use Beeswax
In beauty world while most agree that animal testing is a big no-no, unethical animal-derived ingredients are still everywhere. Why is this?
LivingPUR
- Jan 27, 2022
- 12 min
WHY ALL—NATURAL COSMETICS ARE NOT ALWAYS BETTER
Clean beauty demands use of nontoxic, safe, sustainable ingredients. But nontoxic and safe doesn't always equal to all-natural or organic.
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