CLEAN BEAUTY COSMETIC CONSULTING
FOR CONSUMERS AND BRANDS

Looking for cosmetic products that are:
SCIENCE—BASED, SAFE, EFFECTIVE, and TRANSPARENT ?

With many years of experience working in cosmetic industry, from R&D to product development to marketing and communications, we work with small cosmetic brands and startups to guide you on the journey of developing your clean beauty brand. We provide support with product development, product claims and testing, selecting effective and relevant active ingredients, creating brand story, and much more. We also conduct a thorough review of your existing products and brand messaging to recommend ways to make them more transparent, backed by science, safe and effective, and hence, more consumer relevant. We will work with you on what we call scientifically clean brand communication based on 4 Pillars of LIVING PUR™. This approach emphasizes the use of regulated and meaningful claims, while avoiding greenwashing. This will help you build a stronger customer trust that will translate to increase in sales and repeat customers. In addition, we collaborate with Karim Rashid Inc, a world—renowned product, graphic, and interior designer. Through this collaboration we are able to provide integrated design solutions, such as packaging, logo, and brand identity, that will complement your beauty brand and differentiate it from the competition.

Full range of technical writing and scientific communication solutions for your cosmetic brand, including: • Elevator Pitch — Your brand in a nut shell • Brand Review — Strengthen and update your branding, market positioning, competitive edge, and communication around products, ingredients, and benefits • Position Statements — Communicate your brand's position on key issues, such as sustainability, safety, ingredient origin, activity and efficacy, etc. • Product testing — Design and consulting for instrumental and consumer product testing • Technical research and paper review for marketing and new product development • Writing blog, newspaper, and magazine articles

Clean up your cosmetic collection and find "the holly grail" product to solve your skin woes. Schedule personalized, 1 on 1 virtual beauty consultation. We will start with 45 minutes video call during which we: • Review your beauty goals and needs • Review your current beauty products • Discuss your questions about cosmetic products, ingredients, or claims After the call, and based on what we discussed, you will receive personalized Beauty Cleanup summary that will include: • Recommendation for products / ingredients to avoid, based on their safety and your product  use • Recommendation of product substitutes that are safe, efficacious, and suitable for  your  skin needs and budget. The goal of Beauty Cleanup is to empower you to make better beauty choices. ​There is never an obligation to purchase any of the products recommended. We do not sell or advertise any specific brands nor participate in affiliate marketing. All recommendations are based on LIVING PUR™ principles and your personal skin goals and budget.

LIVING PUR™ BLOG is your one stop source of reliable, science–based information about consumer products that you can trust. We look at every product and topic through 4 Principles of LIVING PUR™, using reputable research sources and cosmetic industry knowledge, to bring you relevant information that will help you make informed and healthy choices. We do not work with affiliates, ads, or any sponsored content.