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LIVING PUR™ helps people and small brands, who want to lead healthy lifestyle by using or making nontoxic consumer products, to make sense of confusing, conflicting, and misleading information they find online, in brands' messaging, and product claims.

What is safe? What is good—for—you and not harmful for the planet? What is scientifically proven to work and not just a waste of your money, the latest internet fad, or fear mongering campaign? We answer these questions to help you make more informed choices to live your best, healthiest life or to put the most effective and safe products on the market. 

We are scientists who care about health, beauty, consumer safety, and the planet. Our mission is to demand more responsible, science—based, and honest brands. So join us in LIVING PUR™ revolution!

  Consumer products should contain only ingredients that are proven to be safe, not causing harm to user or the environment.

    Story of clean ingredients is not as simple as just going 100% natural. There are many lab-made ingredients that are completely safe and non-toxic, and there are natural ingredients that can cause harm, depending on their use and level in the formula.




  Ingredient transparency: All ingredients should be clearly listed on a label and always in the order of their concentration in the product.

   Story transparency: Product claims, ingredient sourcing, manufacturing practices, and any certifications should be meaningful,

ethical, and easily accessible to consumers.



   We love science! So we do the hard work for you, reviewing scientific literature, books, and publications   to   decode product ingredients and claims, and bring to you only information backed by actual science. If you have ever felt lost while browsing the black hole of internet, not knowing who to trust, we are here for you!


   Products should not only be safe, but also work and perform as advertised. Enough with face creams that leave your face feeling like an oil slick, or worse, covered in pimples. Enough with cleaning products  that don't actually clean or long-wear nail polish that lasts a day. Product performance is just as important as their safety and transparency.


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   With many years of experience working in cosmetic industry, from R&D to product development to marketing and communications, we work with small cosmetic brands and startups to guide you on the journey of developing your clean beauty brand. We provide support with product development, product claims and testing, selecting effective and relevant active ingredients, creating brand story, and much more.

    We also conduct a thorough review of your existing products and brand messaging to recommend ways to make them more transparent, backed by science, safe and effective, and hence, more consumer relevant. We will work with you on what we call scientifically clean brand communication based on 4 Pillars of LIVING PUR. This approach emphasizes the use of regulated and meaningful claims, while avoiding greenwashing. This will help you build a stronger customer trust that will translate to increase in sales and repeat customers.

     In addition, we collaborate with Karim Rashid Inc, a world—renowned product, graphic, and interior designer. Through this collaboration we are able to provide integrated design solutions, such as packaging, logo, and brand identity, that will complement your beauty brand and differentiate it from the competition.


   Through LIVING PUR Blog and @LIVINGPUR we review consumer products and address and break down various beauty, science, and wellness topics that you probably wondered about, but were overwhelmed with conflicting information online. We also discuss the issue of lack of transparency and regulations in consumer product industry, including misleading product claims.

    You want products that are safe, nontoxic, good for you, and not harmful for the planet, but also those that work and perform up to your expectations. We look at every product and topic through 4 Pillars of LIVING PUR™, to bring you only relevant and reliable information that will help you make informed and healthy choices. 

    As scientists, we do all the hard (aka "nerdy" and "boring") work for you, using only reputable research sources, including scientific and cosmetic journals and publications; so you can have one source of reliable, science—based information that you can trust. We DO NOT work with affiliates, ads, or any sponsored content, so all opinions and information shared here are 100% our own, unbiased, and honest.

    Follow us on Instagram and Facebook to stay up to date with the latest news and information!

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    Your nightstand and medicine cabinet are full of beauty products but you are still buying new ones, looking for that holy grail to solve all your skin woes. You want to avoid toxic ingredients but don't really know where to start. You spend hours reading product descriptions and reviews wondering which claims are fiction vs. reality. Beauty Cleanup might be just what you need!

      This personalized service offers 1 on 1 virtual consultation. We will start with 45 minutes video call during which we:

  • Review your beauty goals and needs

  • Review your current beauty products

  • Discuss your questions about cosmetic products, ingredients, or claims

       After the call, and based on what we discussed, you will receive personalized Beauty Cleanup summary that will include:

  • Recommendation for products / ingredients to avoid, based on their safety and your product  use

  • Recommendation of product substitutes that are safe, efficacious, and suitable for  your  skin  needs and budget

        The goal of Beauty Cleanup is to empower you to make better beauty choices.

     There is never an expectation or obligation to purchase any of the products recommended. We do not sell or advertise any specific brands nor participate in affiliate marketing. All recommendations are solely based on LIVING PUR principles and your personal skin goals and budget.


      To schedule your initial call fill out the Contact Form.



​We offer the full range of technical writing and scientific communication solutions for your cosmetic brand, including:

  • Elevator Pitch — Your brand in a nut shell

  • Brand Review — Strengthen and update your branding, market positioning, competitive edge, and communication around products, ingredients, and benefits

  • Position Statements — Communicate your brand's position on key issues, such as sustainability, safety, ingredient origin, activity and efficacy, etc.

  • Product testing — Design and consulting for instrumental and consumer product testing

  • Technical research and paper review for marketing and new product development

  • Writing blog, newspaper, and magazine articles


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