WHAT IS LIVING PUR™?
LIVING PUR™ was born out of a need to help people, who want to live a healthy lifestyle by using nontoxic consumer products, to make sense out of plethora of confusing, conflicting, and misleading information they find online, or in brands' messaging and product claims.
What is toxic? What is good-for-you and not harmful for the planet? What is scientifically proven to work and what is just a waste of your money, or the latest internet fad? We answer these questions for you to help you make more informed choices to live your best, healthiest life.
We are scientists who care about health, beauty, and the planet. And we are on a mission to demand more responsible, science based, and honest brands. So join us in LIVING PUR™ revolution!
WHAT WE DO
With many years of experience working in cosmetic industry, from R&D, to development, to marketing and communications, we guide you on the journey of developing your clean beauty brand. We provide support with formulation and product development, product claims and testing, selecting effective and relevant active ingredients, creating your brand story, creative copy writing, and much more.
We also do a review of your existing products and brand communication, to recommend ways to make them more clean, transparent, backed by science, and effective, and hence consumer relevant, using 4 Pillars of LIVING PUR™. This, in return, helps build a stronger customer trust and better consumer relationships, that will translate to increase in sales and repeat customers.
In addition, we collaborate with Karim Rashid Inc, a world-renowned product, graphic, and interior designer. Through this collaboration we are able to provide integrated design solutions (packaging, logo, and brand identity) that will complement your beauty brand and differentiate it from the competition.
Through our LIVING PUR Blog review consumer products and talk about various health and beauty topics, that you probably wondered about but were overwhelmed with conflicting information online. We also discuss issues with lack of transparency and regulations in consumer product industry, including misleading or untrue product claims.
You want products that are safe, nontoxic, good for you, and not harmful to the planet, but also those that work and perform up to your expectations. We look at every product and every topic through 4 Pillars of LIVING PUR™, to bring you only relevant and reliable information that will enable you to make informed choices to live a healthy and beautiful life.
As scientists, we do all the hard (aka "nerdy" and "boring") work for you, using only reputable research sources, including medical, scientific, and cosmetic journals, books, and publications; so you can have one source of reliable, scientifically researched information that you can trust. We DO NOT work with affiliates, ads, or any sponsored content, so all opinions and information we share here are 100% our own, unbiased, and honest.