LIVING PUR™ helps people and small brands, who want to lead healthy lifestyle by using or making nontoxic consumer products, to make sense of confusing, conflicting, and misleading information they find online, in brands' messaging, and product claims.
What is safe? What is good—for—you and not harmful for the planet? What is scientifically proven to work and not just a waste of your money, the latest internet fad, or fear mongering campaign? We answer these questions to help you make more informed choices to live your best, healthiest life or to put the most effective and safe products on the market.
We are scientists who care about health, beauty, consumer safety, and the planet. Our mission is to demand more responsible, science—based, and honest brands. So join us in LIVING PUR™ revolution!