LIVING PUR BLOG

What does cruelty-free beauty mean? Is this claim real or just a cruel joke some brands are playing on you? Learn how to spot a difference.

In beauty world while most agree that animal testing is a big no-no, unethical animal-derived ingredients are still everywhere. Why is this?

Radon is a radioactive gas that causes lung cancer and kills 21,000 people a year. Learn everything you need to protect yourself from it.

Clean beauty demands use of nontoxic, safe, sustainable ingredients. But nontoxic and safe doesn't always equal to all-natural or organic.

Do you want to reduce your chances of severe COVID-19 naturally? Read about 5 science-based actions that you can take right now.

Top 5 best at home workouts that are scientifically proven, effective, and that you can do by yourself, no props or money required.

Top 3 best reusable, foldable, affordable, and cute shopping bags that are good for you and the environment

As COVID-19 starts to spread, masks are becoming means of protection. We look into proper wear, filtering efficacy, and best masks available

With WHO categorizing processed meat as human carcinogen, we take a deep dive into the question of how high are the steaks with steak.

Our Mission is to inform, educate, and inspire change in choosing nontoxic health, beauty, and wellness products.